Rich technology crafts the Kodak digital camera
The Kodak digital camera models that we see in the market today are the result of decades-long research and development, although the popular belief is that the company came in rather late in the digital camera business. This company, which was founded by George Eastman who invented the first cameras with rolled films, came out with the first digital camera prototype as early as the 1980s. This product was first marketed in 1990. Part of the reason for the misimpression that Kodak was a late entrance in the digital camera market was that its early digital cameras were not pushed to their fullest commercially, probably because of corporate executives’ thinking that their market for analog cameras is where the action is, and that they are doing great in this respect.
The company continued investing in R&D and developed even more sophisticated designs and models. But with the lack of the proper marketing push in the market, Kodak was estimated to have lost more than $50 for every camera that it had sold. Things began to change when Kodak management had a paradigm shift, realizing that the digital camera market is the wave of the future where the greater profits are to be had.
The immediate result of this new tack was dramatic. With well-developed and well-designed cameras, and newfound aggressiveness in marketing, Kodak has leapfrogged in the market leadership ladder, overtaking other major players like Sony, HP and Olympus in the digital camera market.
The EasyShare series in the Kodak digital camera models count as one of company’s growth drivers. Price-wise, the high-end model of this series is the EasyShare Z1085 which retails for about $250. This digital camera combines a CCD imager of 10 megapixels with a 5´ zoom lens that is optically stabilized and with an equivalent focal range of 35–175 mm. Like most digital cameras today, the EasyShare Z1085 is not equipped with a viewfinder but relies on its 2.5-inch LCD display with 230K pixels to frame images. Image storage is via 32 MB internal memory of the camera or on Secure Digital/Multimedia Cards.
This Kodak digital camera market offering has a lower-end cousin in the EasyShare C713 that sells for $100. This one’s CCD imager is seven megapixels, combined with Kodak’s 3´ zoom lens having an equivalent focal range of 36–108 mm. Reflecting its pricing, this model’s LCD display comes at 2.4 inch with 115K pixels. Storage of images is on the camera’s 16 MB internal memory or on Secure Digital/Multimedia Cards.
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US $64.95
Almost every family has a Camera buff who loves to take pictures and mine is no exception. Taking great pictures used to be difficult for a beginner. But now with digital cameras it is a snap taking great photos since with most cameras you can look at the image and decide to take another or keep the first.
